Dean Bradley and Scott Madison left great jobs at a large lifestyle clothing company and put in their own money to start ATWATER, four years ago.  Their big risk was super validated by the Surf Industry Manufacturers Association, which has recently honored Atwater with the Breakout Brand of the Year Award.  OCNewsChannel.com talked to the team about being OC kids, running a new business during the recession and winning this award.  VIDEO

To learn more about Atwater CLICK HERE

OC NEWS

Two top Orange County Republicans are contending for 72nd Assembly District Seat vacated in September by Mike Duvall.  Duvall resigned after he made comments about his sexual encounters to a fellow lawmaker.  The comments were televised over an open microphone.  Orange County Supervisor Chris Norby and Republican activist Linda Ackerman are two of five people seeking the assembly seat.  WHOLE STORY

About 400 people honored Pastor Bob Rohdenburg on Sunday for his three decades of service at the Garden Grove United Methodist Church.  Rohdenburg has brain cancer and has said that treatment will not allow him to continue as senior pastor of the church.  WHOLE STORY

A fight outside a Stanton karaoke bar resulted in a man being partially scalped.  The incident occurred Saturday night outside Karaoke Phoenix.  The man was taken to a hospital where he was in serious condition.  Two men and a woman have been arrested on suspicion of attempted murder.  WHOLE STORY

In spite of a bad economy, about 12,000 people participated in the 19th Annual CHOC Walk at Disneyland on Sunday.  The walkers raised approximately $1.5 million.  WHOLE STORY

OC BUSINESS

Although home sales have dropped over the past three years, the Irvine Company will unveil its “2010 New Home Collection” project.  The venture is expected to put six home development companies to work.  WHOLE STORY

Over 55,000 jobs were lost in Orange County during September.  However, the unemployment rate decreased from 9.4% in September from 9.8% in August.  WHOLE STORY

A UCI report says that small businesses are not immune to layoffs, relocation, or closure during a bad economy.  The study also maintains that corporate headquarters do more for the local economy during difficult economic times.  WHOLE STORY   REPORT

WAYS TO SERVE AND BE SERVED IN OC

A new charitable program, Smiles for Life, allows participating dentists such as Dr. Jon Marashi of San Clemente to offer free dental makeovers.  The program helps those individuals who are less fortunate.  Dr. Marashi first makeover brightened up the smile of a Calabasas woman.  WHOLE STORY 

The Child Abuse Prevention Center directly serves at-risk children and their families.  The center offers a variety of ways for volunteers to participate.  MORE INFORMATION

Volunteers at the Irvine Animal Care Shelter provide love, attention and training to lost, abandoned, and abused pets.  Volunteers are the backbone of the shelter.   MORE INFORMATION